LiveMedia pioneered the concept of "Captive Audience Networks" in India and have created an alternate channel for communication for reaching out to customer segments who are thin users of traditional media and otherwise difficult to reach.

Their network is one of the largest in India and spans over 2000 locations through 4000 Screens spread over 40 cities and towns and addressing over 50 million footfalls in a month.

The owners of locations where they put up screens benefit as the network helps enhance the ambience and overall experience of their customers. Advertisers benefit as they are able to reach and effectively communicate with their precise target segment without the usual wastage and high costs of traditional media.