M-Factor is helping leading consumer marketing organizations improve their Marketing ROI with M3 -- a unique system for managing marketing investments. M3 allows marketers to continuously plan, track, and optimize marketing spending across a broad organization at all levels (strategic, brand, channel, major account, etc.). It offers a unique combination of forward looking analytics, simulation, and optimization in a flexible and easy-to-use system that typically delivers improvements equivalent to 10%-15% of marketing and trade spending.